A rather common scenario that plays out amongst international travelers is choosing a tour that can cater to everyone in the travel group. For instance, when a couple travels together, they prefer to pick a tour where both of them can understand the tour language, such as English. But this isn’t always the case when one partner understands English while the other only knows their native language.
On the other hand, it is often a struggle for tour guides to create a bilingual tour. Well, until now…
What if you could become a multilingual tour guide without having to learn a new language? Thanks to today’s technology, it’s not only possible, it’s free and easy. Here’s your ultimate guide to becoming a multilingual tour guide and managing your tours in multiple languages, without speaking them yourself.
In this tutorial, we shall imagine that we are trying to promote a New Zealand tour to French travelers. We shall be using only free tools available online, thus making this multilingual effort worth every cent!
1. Use AI to Generate and Translate Your Tour Copy
Today’s AI models like ChatGPT, Gemini, DeepSeek, Grok, and so on are masters of content generation and language translation. Thus, your first step is to prepare your tour descriptions, itineraries, FAQs, and promotional texts, and then use these AIs to translate them into any foreign language.
Below is a simple copy generated by ChatGPT for a one-day tour package.
Mount Cook One‑Day Guided Tour
NZD 99 per person
Depart early from Queenstown and journey through alpine passes and turquoise lakes before arriving at Mount Cook Village. Enjoy 3–4 hours to explore: choose a scenic walk like Hooker Valley or Kea Point, visit the Alpine Centre, or upgrade to a glacier boat ride or heli‑hike. Return in the evening to Queenstown around 6–7 PM.A perfect pick if you want a compact yet fulfilling day immersed in New Zealand’s highest mountain scenery.
The next step is to translate the copy into French, as below.
Excursion guidée d’une journée à Mount Cook
99 NZD par personneDépart matinal de Queenstown pour un trajet magnifique à travers les Alpes néo-zélandaises jusqu’à Mount Cook Village. Profitez de 3 à 4 heures sur place pour faire une randonnée (comme Hooker Valley ou Kea Point), visiter le centre alpin ou ajouter une activité facultative comme une croisière sur le glacier. Retour à Queenstown en fin d’après-midi, vers 18–19 h.
Une journée parfaite pour admirer le sommet le plus emblématique de Nouvelle-Zélande sans passer la nuit.
Whether it’s French, Japanese, Spanish, or Korean, these artificial translators can give you natural, fluent translations that are more engaging than typical machine translators like Google Translate. You can even ask it to preserve formatting like bullet points or HTML for websites and posters.
Meanwhile, the image below depicts a social media image generated by Manus AI promoting New Zealand’s South Island.
2. Use Canva to Design Multilingual Posters and Social Media Posts
Once your content is translated, go to Canva.com to design your eye-catching marketing materials for free. Canva supports multilingual fonts, so your translated content will display beautifully, whether in Chinese, Spanish, or Russian. For our case, we only need Roman fonts for French texts.
3. Use WordPress + Polylang to Translate Your Tour Website
If you’re running a WordPress website (43% of websites in the world do), you can use the free Polylang plugin to transform your entire website into a multilingual platform. You could add as many languages as you want and switch between them easily via a language switcher menu in the top right corner. Our website is built exactly this way.
Making your tour website multilingual has several advantages. Firstly, search engines like Google will index your site in each language you offer, helping international travelers discover you more easily. Secondly, tourists from around the world will be able to read your tour information and book with confidence, in their own language. Best of all, you stay in control of the translations, and with tools like ChatGPT, generating high-quality content is quick and simple. There’s no need to hire a translator or web developer to get started.
4. Or Take Foreign Language Bookings with the BiiB Multilingual App
If you wish to receive bookings from your potential customers in their language, you can choose to use the BiiB multilingual web app.
With BiiB, you can easily chat with customers or confirm bookings in different languages, thanks to its auto-translation function. There’s no need for your travelers to download the app itself. They just need to access your unique BiiB URL on their web browser, and BiiB will automatically detect the traveler’s language and translates all messages accordingly.
5. Conduct the Tour in Multiple Languages with the BiiB Live Audio Guide
Here’s the game-changer. During the actual tour, BiiB’s hands-free feature can empower tour guides to broadcast their voice in multiple languages simultaneously.
To use this feature, you need to request your travelers to download the BiiB app on Google Play or App Store. You then create a chat group with your tour members by adding their usernames.
During the tour, you should turn on the hands-free switch located on the top-right corner of the chat group. When you speak to the app, the speech-to-text function will capture your voice and convert it into a message. This message is then auto-translated and sent to the tour members. When the message is received on their BiiB app, the text-to-speech feature will read out the message aloud in their language. See this live audio guide in action below.
What this means is that you can conduct your tour in various languages at once! You may speak in English and tourists who comprehend English can just listen in directly without the app. But for those who doesn’t know English, they just need to put on their earphone and listen to the live translation.
Here’s the minor caveat: your tour members must use the BiiB mobile app, not the web app.
Summary
Thanks to BiiB, you no longer need to learn languages to become a global tour guide. With ChatGPT, Canva, WordPress + Polylang, and the BiiB multilingual app, you can attract, book, and guide travelers from around the world, all in their native language, while speaking your own.
Are you ready to go multilingual? Turn your tour business truly global, without learning a new language. Chat with our founder if you need help to achieve this.